Blending user needs and business goals to create successful software experiences.
Designed and built in Webflow, just like this website.
Beautiful creations over multiple mediums interior design, branding identity and animated digital assets.
product design
Product Design
Product Design
Product design
Research
brand Design
Product Design
"During Francine’s time here, she worked on the UX and UI design, of multiple digital products, ensuring the look and feel met clients’ requirements and branding.
Francine also prepared EndGame brand materials for pitch decks, print (brochures, marketing collateral, swag) animations, advertising, and digital screens.
This was particularly helpful when we underwent rebranding, as Francine was able to roll out our new brand successfully across many different mediums.
Francine is a creative person, able to apply a style to any medium. She is able understand the brand intentions of a product and uses that to best communicate the message.
She is proficient in all design tool sets, including the development of clickable prototypes, animation, discovery documents, even to logos and brandwork."
Andrew Butel - CEO EndGame
View cASE STUDY"Francine wore many hats. Product designer, website design, print, and more. One of those was videography.
I still consider her very first video she crafted with me to be a benchmark of quality."
Peter Bergantino - Cognise (Allfields)
Watch videoSmartly
Nov 2023 - Present
Trade Me
July 2022 -November 2023
Sisterhood ANZ
April 2022 - Present
Timely
March 2021 - July 2022
EndGame
July 2018 - February 2021
Frankie AI (Hiplee)
May 2018 - June 2018
Allfields
November 2016 - March 2018
Wellington City Council
October 2016 - November 2016
The Court Theatre
August 2014 - April 2015 · 9 months
UX Design Certificate
July 2021 - July 2022
Bachelors Degree in Visual Communications
2013 - 2015