Project overview

The CEO and founder of Playbooks, Greg Sheehan came to EndGame to assist him and his ever growing team in building a platform that brings the worlds best expertise into every meeting. 

To begin the project, EndGame conducted user interviews with accountants, coaches, bankers and planning consultants and any one else who wanted to run better meetings in a digital environment. Initial concepts explored dynamic ways of organising a vast library of content then expanded into running and organising meeting. 

Today, Playbooks is continuing to evolve and grow into an enterprise level.

My role

During the conception of Playbooks, I experimented and explored the possibilities for how Playbooks could look from a brand and UI perspective. I landed on the vibrant purple and pink colours seen below but, in future versions of the evolving brand Playbook's brand would develop into a modern navy and pink.

I solely designed the MVP version of Playbooks and sough feedback from my developer and product owner colleagues & the owner of Playbooks. The MVP included a home dashboard, library and content viewer plus a meeting schedule and the showcase page of Playbooks, a meeting agenda with action points, notes and expandable content library.

I constructed the key user flows in this MVP creating a complex and fully functional high fidelity prototype showing how the key functionality and navigation of the product worked along with the drag and drop feature to create Playbooks.