Hello, I’m

Francine Jones

I create experiences that balance beauty and usability.

I'm a Wellington based Product Designer with 10 years of experience. I’ve worked across startups and large organisations including Trade Me, Timely and more, helping teams turn complex problems into clear, usable products.

Check out my mahi

Product Design

Web Design

Graphic Design

I'm a Wellington based Product Designer with 10 years of experience. I’ve worked across startups and large organisations including Trade Me, Timely and Smartly, helping teams turn complex problems into clear, usable products.

Check out my mahi

A bit about me

Creativity is in my bones. Outside of work, you'll usually find me making TikTok videos, dreaming of going back to Japan, or out Op shopping or starting up my next creative project.

One of my coolest experiences has been being Head of Design at SisterhoodANZ for a Charity Ball in Auckland inspired by Bridgerton.
I've also love the occasional hackathon and recently won the top award for best Robot Architectire at Clutterbot.
"Francine is very thoughtful and attentive to details when it comes to customer experience. She is very passionate about her work, doing a lot of research and user testing to make sure designs enable the best user experience. I appreciate her collaborative approach and great attitude to teamwork."
Helen Kyryliuk- Developer at Timely
"During Francine’s time here, she worked on the UX and UI design, of multiple digital products, ensuring the look and feel met clients’ requirements and branding. Francine is a creative person, able to apply a style to any medium."
Andrew Butel  -  CEO EndGame
"Francine wore many hats. Product designer, website design, print, and more. One of those was videography. I still consider her very first video she crafted with me to be a benchmark of quality."
Watch video
Peter Bergantino -  Cognise (Allfields)

Recent work

📍 CES Las Vegas
Stickers, Internal Docs, Exhibit Design + Print

My Process

Discovery
Definition
Delivery
Iteration

Understanding the problem before jumping into solutions

‍A clear understanding of user needs, business objectives, and the opportunity space.
Stakeholder chats to understand business goals and constraints
User research, interviews, and surveys to uncover real needs
Reviewing existing analytics and product data
Competitor and market analysis
Mapping the current user journey and identifying pain points
Defining the core problem to solve

Turning insights into a clear design direction

A shared understanding of what to build, why it matters, and how success will be measured.
Synthesising research findings into themes and insights
Creating problem statements
Prioritising opportunities based on impact and effort
Defining success metrics and product goals
Aligning stakeholders around the direction
Creating early concepts and solution approaches

Designing, testing, and shipping solutions

‍Validated solutions that are ready to be built and delivered to users.
Designing user flows and information architecture
Using Ai tools to create prototypes
Running usability testing and gathering feedback
Iterating based on insights and constraints
Running usability testing and gathering feedback
Collaborating closely with engineers and product managers

Continuously improving the product after release

A product that evolves over time and delivers increasing value to users and the business.
Monitoring product performance and user behaviour
Collecting feedback from users and stakeholders
Identifying opportunities for improvement